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🚀 Just published: Clickport @deekayonx – Privacy-first analytics with engagement-aware insights Modern Google Analytics alternative with cookieless tracking, EU hosting, and engagement-aware metrics. No consent banners needed, GDPR... euroalternative.eu/clickport
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5/ The second most common answer was cookieless targeting. One commenter called it, "The most profitable fake emergency AdTech has ever run." That one made me laugh too.
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Replying to @egorkabantsov
the cookieless angle only works if you've actually solved the attribution problem underneath it, not just swapped out cookies for something that feels cleaner. what's the actual lever you're pulling when the ai recommends a change.
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Viant Technology Inc. $DSP is capitalizing on the massive shift of advertising budgets toward Connected TV with its highly differentiated, cookieless demand-side platform. The recent strategic acquisition of TVision Insights gives the company a unique edge by allowing brands to optimize campaigns based on verified consumer attention rather than just raw screen impressions. Supported by a pristine debt-free balance sheet and a highly scalable operating model, the platform is rapidly converting accelerating programmatic ad spend into strong margin expansion. With upcoming catalysts like the midterm political election cycle and widespread adoption of its agentic AI tools, the current valuation multiples offer an incredibly asymmetrical risk-reward profile for investors. Will this innovative approach to attention-based measurement be enough to permanently pull major enterprise advertising budgets away from big tech walled gardens?
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The market is busy paying massive premiums for the largest ad-tech monopolies, completely ignoring the structural operating leverage quietly accelerating in the mid-market. $DSP just posted 81% Adjusted EBITDA growth while trading at a fraction of peer multiples, fortified by $185M in cash and zero debt. By pairing a proprietary cookieless identity graph with a new AI attention-bidding engine, they are systematically bypassing traditional supply chain fees. Here is a deep dive into why this platform presents the most asymmetric valuation gap in the Connected TV space. 📺📈 #AdTech auth.flash.stocksentinel.ai/…
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Jun 13
hot take: cookieless analytics isn't a privacy feature, it's a conversion feature no banner = no friction = users actually reach your page instead of fighting a consent popup designed by lawyers gdpr compliance as a growth hack. europe found a way
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Business stuff is going well and I may be starting a cookieless API ad server for in game stuff and maybe others without minimum audience stuff, if I did free first month for advertisers, who would want to advertise?
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📌 First-Party Data: How You Can Succeed in a Cookieless World salesforce.com/blog/first-pa… First-party data is quickly becoming the foundation of smarter personalization and more reliable customer insights.
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Looks like I may be making an in game cookieless API only ad server some time, what should be in it?
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@marclou for dataafast, I'd like to use cookies if the user approves it and fallback to cookieless if they don't. Is that possible?
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Replying to @KWinkelaar
Zou je denken. Maar incognito cookieless kan ik niet eens 2 personen aanpassen naar 1. Dumbasses.
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June #SellersReport → Direct SSPs rising, duplication still drags SPO. Onetag 13.8K lines, Geniee 5.8K direct, Footballco 136 ranks. Resellers = 57% of ads → 46% duplicated domains. Contextual, CTV & cookieless SSPs are winning. Full report 👉shorturl.at/2eWKb
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The platform helps companies deal with scattered data and cookieless advertising environments while also making the most of limited marketing budgets.
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🏗️ El cookieless no es un problema de privacidad. Es un problema de arquitectura. Llevas años construyendo sobre datos que no son tuyos. Y se están degradando sin que nadie te avise. 👉hispavista.com/compra-progra… #cookieless #programática #marketingdigital
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No consent = no data = no strategy. CMPs are now essential for balancing privacy, compliance, and performance in a cookieless world. Learn how to choose and implement the right platform: Consent Management Platforms Explained bit.ly/490N6em #ConsentManagement #PrivacyFirst #MarTech #DigitalMarketing #DataStrategy
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Explore our full guide on identity resolution marketing in a cookieless world:
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Identity resolution marketing in a cookieless world isn’t about finding another cookie replacement. It’s about building a new identity foundation rooted in first-party data and privacy. 🕵️‍♀️
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someone ate my cookie i was saving for work 💔💔💔💔 i’m fucking cookieless how will i survive today
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