And that's why #OOH is so powerful 💅 Loving the return of our Adjacking campaign for @KFC_UKI! @mindshare_uk @JackAgency #CreativityIsContent #HomeOfCreativity #OOH

#Trend 4: #CreativityIsContent Creative #OOH activations stand out amongst the digital noise. 2022 has seen brands experiment with traditional and bespoke OOH to generate digital content. With more big events to come this year, look out for huge creativity hit OOH socials.