「Twitter広告でカスタムコンバージョンは配信には使わない方がいい。」 tCPAの最適化イベントにCustomConversionを使うのは、週50CV以上ある時だけ。それ以下のCV数だと学習が進まず、配信が詰まってCPAが跳ねます。特にアンケート回答やアポ申込のような“重CV”は要注意。広告ではLeadを最適化イベントにし、CustomConversionは「LALの種」「レポートの分析軸」「将来的な精度強化用」として使い分けるのが上級者。軽CVで回し、重CVで学ぶ。それが正しい順番です。

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