As I mentioned, the company was already growing before launching Evolve, but since its launch in 2024 it has gone from zero to representing 52% of total revenue while having higher gross margins, increasing the company's margins from 45% on average to 66% last quarter
➡️ A key fact is that the company recently began selling through Amazon, Walmart and TractorSupply online, as well as its own "diypestcontrol" website. They also began to sell brick-and-mortar retail, although it still only represents 2% of sales and it's expected that in 2025 conversations with Walmart, Costco and other retailers will advance
This would make the expansion faster and non-dependent on a single channel, since until now the company sold through distributors only and therefore had little negotiation power