"If you change the context, you change the perception. You don't have to change the reality.
I believe that 1) value is relative and subjective, and 2) persuasion is better than compulsion.
…how many problems of life can be solved by tinkering with perception rather than that tedious, hardworking, and messy business of trying to change reality?
Instead, governments try to solve their problems by compulsion. My view is that we should try and solve the problem by persuasion, and if that fails, we can try compulsion or harder-level nudging."
- Rory Sutherland
Image Credit: DeltaThink