Jun 8
Meet the Hiiibrand Awards 2026 Jury
Part 1
hiiibrand.com/awards/hiiibra…
Emma Barratt, Global Executive Creative Director at @WolffOlins
Jason Little, Executive Creative Director and Head of Design at Fundamentalco
Pum Lefebure, Co-Founder and Chief Creative Officer of @DesignArmy
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May 13
#PumLefebure, cofundadora y CCO de #DesignArmy®, presidirá el jurado de Luxury Lions en @Cannes_Lions 2026 ✨🏆 Su nombramiento refuerza el valor del diseño, el storytelling y la conexión emocional en el lujo contemporáneo. 💎 #CannesLions #Luxury roastbrief.com.mx/2026/05/pu…
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Never Stand Still
@DesignArmy
Motion never rests.
For Hong Kong Ballet’s Never Stand Still campaign, Design Army crafted a vibrant visual world charged with color, rhythm, and the fearless energy of dance echoing the bold vision of artistic director Septime Webre.
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24 Jun 2025
Design Army wins both First and Second Place in Advertising at the 2025 PRINT Awards for Morphe's “Holiday Drama” and “Forbidden” campaigns! 👏 Congrats @designarmy! See all honorees at PRINT: l8r.it/fxV4
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“You are more powerful than you think.” Pum Lefebure, Co-Founder & CCO of @DesignArmy, reminds us that impact doesn’t have to be loud to be lasting. From cleaner streets to culture-shifting campaigns, creativity can change communities.
#dandad25
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“There’s something special about a blank piece of paper,” says Pum Lefebure, co-founder and CCO of @DesignArmy and D&AD’s Graphic Design Jury President for 2025. Read her thoughts on tapping into individuality, and why graphic design is crucial to society: eu1.hubs.ly/H0h235K0
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5 Feb 2025
#DesignArmy Celebrates the Year of the #Snake with a #Forbidden Campaign 🐍
Design Army’s latest #campaign for #Morphe, The Forbidden Collection, arrives at the perfect moment—just in time for the #YearoftheSnake.
Read the full story on PRINT: l8r.it/8nZI
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20 Jul 2024
Fabulous and eye-popping campaign for Hong Kong ballet's Tutu Academy. See the 3 minute short and the great photos at ifitshipitshere.com/hong-kon…
#photography #shortfilm #hkballet #Designarmy #ballet #balletclass #ifitshipitshere
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This is an aesthetic that Pum Lefebure and @DesignArmy have been mastering in an analog way since their start. I read this all as AI photography trying to return to the most excellent aesthetics that already exist from modern art direction masters.
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27 Nov 2023
Celebrating 10 year anniversary @CityCenterDC tree lighting 🎄✨@TAA_PR @DesignArmy @TRLOnTheFly #fireworks #celebration
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9 Nov 2023
And thank you to @openbox9 and @DesignArmy for their amazing work - their collaboration made this project a real success.
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9 Nov 2023
The @firstfiveyears has a brand new site & I am so so proud of it.
After months of hard work and collaboration with @openbox9 and @DesignArmy we have a site that is beautiful and streamlined and will support our work advocating for our nation's youngest learners.
Check it out!
9 Nov 2023
🚨 BIG NEWS! We are beyond excited to announce that the new First Five Years Fund site has officially launched!
Check out all of the insightful resources, polling data, and analysis you need to stay in the know on child care and early education: ffyf.org
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26 Apr 2023
EXHIBIT: An AI-infused campaign by @DesignArmy takes potential Georgetown Optician customers to a retrofuturistic alien world all about eyewear. ow.ly/jp8Q50NUjzi
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26 Apr 2023
EXHIBIT: An AI-infused campaign by @DesignArmy takes potential Georgetown Optician customers to a retrofuturistic alien world all about eyewear. ow.ly/jp8Q50NUjzi
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5 Apr 2023
Celebrating, inspiring & supporting the creative community, 2009 - 2023.
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5 Apr 2023
Adventures In A-EYE: An eyewear campaign with AI-generated models bit.ly/413scVO (Work by @DesignArmy)
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5 Apr 2023
La reconocida agencia de diseño, @DesignArmy, ha utilizado la inteligencia artificial para crear la campaña «Adventures in A-Eye» de @gtownoptician.
Aquí la nota completa: bit.ly/40EwYcz
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