Project Drop: Jellof Republic 🔥
A bold, unapologetic street food brand bringing Naija flavour, chaos, and culture to your plate.
From logo designto social media designs... this one’s loud for a reason!
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DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: Jellof Republic
Slogan: Bold Flavour with Real Vibes
Industry: Food
Target Audience: Age: 20–35
Location: Nigeria
Behavior: Loud, youthful, fun, and unapologetically bold.
Brand Personality: A bold, loud, and unapologetically African street food brand. Jollof Republic is here to make food fun and cultural. It reflects Naija pop culture, slang, energy, and chaos. Think loud colors, chunky fonts, sizzling spice and movement. It’s for young people who love vibes, memes, and food trucks.
Submission: 11th July, 2025.