DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: LUSTRA
Tagline: …Shine in Every Strand.
Target Audience
Primary: Women and men aged 18–40 who are style-conscious, beauty-driven, and care about safe, high-quality hair care products. Salon professionals, stylists, and influencers who endorse and showcase premium beauty products.
Secondary: Beauty-obsessed, Young Professionals, career-driven, stylish, and willing to invest in premium self-care.
Industry: Beauty/Haircare
Brand Personality:
Lustra is a premium hair care line built on the promise of nourishment, shine, and confidence.
The brand combines natural ingredients with effective formulations, appealing to consumers who value both beauty and performance.
The design direction should be sleek, modern, and fresh, ensuring strong visibility in both retail and digital spaces.
Lustra is inspired by the word lustrous, symbolizing shine, health, and strength in hair.
The name is modern, memorable, and premium. into moments of joy and elegance.
Submission:19th Sept, 2025.