Voya Travels combines Voyage with the Nigerian expression “Oya”, a call to go, explore, and move.
Inspired by the Hummingbird, one of the world’s fastest birds, the logo embodies an imperfect perfection: a tiny creature capable of the extraordinary, including flying backwards.
Most travel brands make use of safe pastel colors. To disrupt this and still be able to stand out, I chose a sharp colour contrast and a bold, adventurous palette, supported by travel stamps, textures, grain, and intentionally irregular layouts that bring the brand to life across every touchpoint.
#DesignisChanging
Brand designs for Voya Travels, a new-generation global tourism and travel brand connecting you to your dream destination. 🌍⚡️
Rationale and design breakdown explained up in the quotes.
#DesignisChanging 🪄