The EU is forcing WhatsApp to keep rival AI assistants on the platform for free while it investigates Meta’s conduct. The European Commission says the interim order is needed to stop Meta from potentially locking competitors out of a key distribution channel in the general-purpose AI assistant market.
For developers and builders, this is a signal that platform access is becoming a major antitrust battleground in AI. If regulators keep pushing for interoperability and fair access, product teams may need to plan for a future where dominant chat apps can’t selectively block competing assistants.
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