10 Dec 2024
We loved networking with programmatic leaders at the @Digiday Programmatic Summit in Nashville & exploring how we can help brands connect with unique growth audiences & drive revenue. Let’s keep the convo going as we shape the future of adtech together! #DigidayProgrammatic
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In our Safeguarding First-Party Data in the Right Ways session, Mary Ann Pruitt of Mosaic Media Agency discusses the latest technologies and strategies that enable marketers to prioritize privacy while maintaining effective targeting and measurement. #digidayprogrammatic
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In our Balancing Direct vs Programmatic Investment Strategies session, @michaelburgi chats with KINESSO’s Thomas Reiker as he shares more on the current environment and offers tips for making the best investment decisions for your brand. #digidayprogrammatic
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And just like that, we're back at it for Day 2 of the Digiday Programmatic Marketing Summit in Nashville 🤠 #digidayprogrammatic
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In our Divining Quality in First-Party Data session, @AlvinNGlay chats with @michaelburgi, and dives into the tools and tactics needed to help ensure first-party data is clean, secure, and consented to, especially for diverse audiences and consumers. #digidayprogrammatic
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In our The Future of CTV Measurement session, @petersontee chats with @Tinuiti's Harry Browne about how the agency is devising a unified measurement framework for its clients to cover CTV and beyond. #digidayprogrammatic
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In our How TripAdvisor is Taking its Programmatic Buying up the Funnel, session @petersontee chats with Matteo Balzani of @Tripadvisor about how the brand plans to broaden its approach to cover the full funnel. #digidayprogrammatic
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In our SPO 3.0: Supply Path Optimization is Due for an Upgrade session, @petersontee chats with Anthony Scarola of @VaynerMedia about why he believes too many ad buyers are getting SPO wrong and what needs to change for them to get it right. #digidayprogrammatic
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And we're off! Digiday’s Programmatic Marketing Summit is officially underway in Nashville, with @SaraJerde, @petersontee and @michaelburgi kickings things off. #digidayprogrammatic
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Team Digiday is ready for our Programmatic Marketing Summit here in Nashville! Are you? 🤠 #digidayprogrammatic
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17 May 2024
Exciting insights this morning at #DigiDayProgrammatic from Jay Weintraub, Managing Director of Agency! He shared how rAI is revolutionizing ad spend, boosting conversions, and driving revenue growth in your funnel. #Marketing #AdTech #ROI
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That's a wrap from the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴
As always, thank you so much to all of our attendees and sponsors! We'll see you at the next one 👋 #digidayprogrammatic
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In our Speaking the Language of Programmatic session, @KimekoM chats with Kelley Stauffer of Agital about taking an integrated approach to programmatic media buying across traditional and digital channels. #digidayprogrammatic
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In our Finding Audience While Future Proofing and Optimizing Programmatic Marketing With New Tools session, @jcoopernyc chats with Raphael Rivilla of Marcus Thomas. #digidayprogrammatic
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Day 2 of the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
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In our Sustainability in the Programmatic Supply Chain session, @petersontee chats with @olegkorenfeld of @CMIMediaGroup about how online advertising can contribute to companies’ carbon emissions and what advertisers can do to reduce their programmatic businesses’ carbon footprints. #digidayprogrammatic
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In our Even While the Cookie Crumble Delays, the Pivot to Contextual in Programmatic Marketing Gains Urgency session, @jcoopernyc chats with @MMcCoolCalhoon of PMG. #digidayprogrammatic
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Some more scenes from Day 1 of the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
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Some more scenes from the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
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In our A Primer on Privacy Regulation session, @petersontee chats with Raashee Gupta Erry of UPLEVEL, a privacy expert who helped the FTC understand the innerworkings of programmatic advertising. #digidayprogrammatic
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