One thing I wish I knew when I started in e-com…
Don’t chase "Viral" products. Chase products people are already buying… but quietly complaining about. Go to TikTok or Instagram comments and look for lines like:
“I love this, but it breaks after 2 weeks ”
or
“This changed my life, but it’s way too expensive.”
That right there? Pure goldmine. Those comments show two things at once: Real demand (people are spending money)
Clear problems you can solve in your ads and scripts.
I’ve found 4 winning products exactly like this. It made my job so much easier because I already knew exactly what pain to speak to.
If you’re doing product research right now, save this.
@CopywithAyesha
#EcomTips #ProductResearch #AdStrategy #Copywriting