At the
@edtechweek conference in New York City, superintendents urged edtech vendors to understand districts’ unique challenges before pitching products — emphasizing authentic relationships, interoperability, measurable impact, and long-term collaboration over quick sales.
1. Know District Needs Before Selling
•Moderated by Jennifer Womble Womble (
@FETC Future of Education Technology Conference Chair), panelists Neil Gupta
@drneilgupta (Oakwood Schools Superintendent) and Jose Gonzalez
@JRGonzalezSELA (CTO, Los Angeles County Office of Education) urged vendors to research district priorities, strategic plans, and community goals before approaching leaders.
•Gupta warned against “solutions in search of problems,” urging vendors to “dig deeper” beyond buzzwords like literacy and math.
2. Build Relationships, Not Transactions
•Both leaders stressed that reputation spreads quickly among superintendents and CTOs.
•Pushy sales tactics damage trust, while ongoing communication and collaboration sustain long-term partnerships.
•Follow-up after implementation is vital to avoid products “falling off” after the initial rollout.
3. Prioritize Interoperability
•Districts face major pain points when tools don’t integrate. Gupta cited over 110 non-interoperable systems in his district.
•Gonzalez added that lack of integration can weaken data integrity and security — areas heightened by AI’s growing role.
4. Focus on Measurable Impact
•District leaders care most about student and teacher outcomes, not flashy metrics like “number of districts served.”
•Vendors should show evidence of learning gains, flexibility, and willingness to tailor tools to each district’s context.
5. Pilot Programs Should Build Trust
•Pilots must be designed for sustainability, not bait-and-switch sales tactics.
•Gonzalez criticized vendors who charge steep fees after pilots end and encouraged them to adopt pilot schools as long-term “flagship partners” to demonstrate ongoing commitment and student impact.
District leaders want purpose-driven, student-centered, and interoperable solutions from vendors who listen, collaborate, and measure success through outcomes — not sales metrics. Vendors that approach schools as partners rather than prospects will stand out in the evolving K-12 landscape.
@startedaccel Ash Kaluarachchi
#edleaders #edchat #FETC
Read full article at:
govtech.com/education/k-12/e…