𝟲𝟬% 𝙡𝙚𝙨𝙨 𝙩𝙞𝙢𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙚𝙙𝙞𝙩 𝙨𝙪𝙞𝙩𝙚, 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙥𝙤𝙨𝙩 𝙝𝙖𝙨 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙖𝙩 𝙧𝙪𝙣 𝙩𝙞𝙢𝙚
Opening IAMT (
@TheIABM) Journal™ recently came with a nice surprise, seeing our project with
@NEPGroupInc in print. It reflects something we’ve been saying for a while, but still not common in practice: "When production happens at scale, post-production cannot begin after recording has finished. It has to start at run time."
That’s exactly what we built together with NEP Europe, with
@itvstudios The Voice of Holland (
@tvoh) as the proving ground.
The result? A 60% reduction in edit suite preparation and pre-cutting time. On one of Europe's most demanding live formats: 24 camera feeds, multiple audio sources, ten-hour shoot days.
A few things where Limecraft made the difference:
– Ingest that doesn't wait: Material is processed while recording is still ongoing. No gap between capture and access.
– Notes that don’t get lost: On-set input, via EditingTools, is structured as metadata and stays attached to the media. No separate notes; context stays with the material.
– Timelines that aren’t built from scratch: Template-based AAF export delivers a structured, multi-track timeline reflecting editorial logic. Defined once, applied consistently.
None of this is about automation for its own sake. It’s about making sure that by the time content reaches the edit, most of the heavy lifting is already done.
Credit to NEP Europe and ITV Studios for pushing it through in one of the more demanding environments out there. And thanks to IAMT Journal™ for telling the story. 🙏
🚀 Curious how this translates to your setup? Reach out or request a demo today.
#PostProduction #LiveProduction #MediaWorkflow #Limecraft #NEPEurope #ITVStudios #TheVoiceofHolland #IAMTJournal #EntertainmentProduction