Email Marketing Benchmarks show an average open rate of 35.63% and click rate of 2.62%. How does your performance compare? #EmailBenchmarks#MarketingMetrics
Last year was crazy for most of us. So, for our #emailbenchmarks report this year, weβre analysing the impact it had on #emailmarketing across South Africa. Watch this space for the launch coming soon.
Should marketers still use email benchmarks? Depends who you ask, but most suggest they should be taken directionally and supplemented with more meaningful measures of success.
#emailmarketing#emailbenchmarks#emaillnkd.in/etkn9zu