Email marketing hack: Every email campaign should have 4 segments within 72 hours after sending. - Didn’t open - Opened but didn’t click - Clicked but didn’t buy - Opened, Clicked & purchased They each need different automated follow up emails tailored to their actions!

Optimizing your email marketing is the #1 way to maximize the LTV of your customers. Here are 5 key optimizations you can make to add an extra $922k/month: 1. Segment your abandonment flows into 4 stages: - Site abandonment - active on site - Browse abandonment - viewed product - Cart abandonment - added to cart - Checkout abandonment - started checkout Tailor your strategy according to their level of intent (e.g. checkout > site) 2. Use personalized post-purchase flows to maximize retention Personalize the messaging based on: 1. Level of engagement (last time they purchased) 2. Level of investment (how many times they've purchased) 3. Products they're interested in (what have they purchased/looked at) 3. Test different offers as winback campaigns, then implement the winners into your winback flow Test different types of offers: - Free item w purchase - Tiered discount - Buy X get Y - Cashback - % off Give more generous offers the longer it's been since they've purchased. 4. Turn off smart sending I commonly see big stores that have smart sending on their most important flows. This causes a lot of qualified leads to be skipped from being sent these flows. Just by turning this off you can add an extra 6 fig per year (depending on traffic). 5. Utilize plain text messages from the founder If most of your emails are designed, these will stand out as authentic & build the connection the reader has with the brand. Use them at important points such as in the welcome flow, thank you notes to customers, etc.