The National Gallery making waves by hiring social media influencers to refresh their brand image and connect with new audiences ๐
This strategy works because people trust peopleโespecially those they can relate to within their network.
#InfluencerMarketing#EmployeeInfluence
3 Employee Advocacy Must-Haves ๐
๐ธ๏ธ You need to have content for employees to share.
๐ธ๏ธ You need to dedicate time to run the program.
๐ธ Your company culture has to be right for it.
Great company culture = authentic employee advocacy.
#EmployeeInfluence#CompanyCulture
๐ฅณVery proud of taking first place as @dsmn8 's Most Active Consumer Electronics Professionals on Social in the US! As always, thanks to our amazing team and all of our โFormlingsโ for sharing what Formlabs is all about! #employeeinfluence
3. Create an ROI model to encourage more usage ๐ช
Analyse the before and after data so that you can say:
โIf the CEO posts X amount of times per week instead of Yโฆ THIS would be the impactโ ๐ฐ
(4/4)
#marketing#employeeadvocacy#employeeinfluence#marketingtwitter
The most underrated personal branding hack:
Consistency ๐ฅ
It starts with one post.
And then another.
And then another...
Level up your personal branding by starting today! ๐
#personalbrand#branding#employeeinfluence
Your employees are already using social media at work, so why not leverage this? Invest in your employees and empower them to establish their personal brands on social. Social media isnโt all procrastination and FOMO, yโknowโฆ๐
#PersonalBranding#EmployeeInfluence
๐ฏ Education
๐ฏ Gamification
๐ฏ Executive Participation
โ๏ธ 3 ways to get employees more active on social.
Education = Why should they share?
Gamification = Make it fun!
Executive participation = Lead by example!
Hey #MarketingTwitter ๐ What would you add?
#EmployeeInfluence
You might have heard us say this once or twice but...
A personal brand is more than just a "nice to have".
Especially for your executives! ๐
People want to hear from the people behind the name ๐
#MarketingTwitter#EmployeeInfluence