"We buy, but we don't invest." At yesterday's #EuropeanPreference discussion, DG GROW Director-General Kerstin highlighted a key challenge. #MadeInEU should consider not just where products are made, but who retains the value. #Coops keep jobs and decision-making in Europe. 🇪🇺

#EuropeanPreference To buy european is not adding red tape, it’s supporting our industries (like US, China, India…). This shall be done while increasing global trade, competitivness agenda, speeding the Draghi report (90% still not implemented) and XXL simplification. @medef