Over the past 8 years, I’ve been a part of and also watched many events come and go, both virtual and physical, with great ideas but weak execution ended the prospect of such events giving maximum value.
Some had good budgets, interesting speakers list, and some measure of hype, yet little or not-enough results/impacts to show for the goals of the organizers.
Most times, the pattern of mistakes made and results seen is always the same and they include:
❌ No clear event strategy
❌ Poor audience targeting
❌ Money spent carelessly or pointlessly
❌ No plan for after the event
❌ No long-term ROI plan for organizers or attendees (this one is sometimes optional though).
...and many more
I am happy to inform you that these lapses are alllll avoidable. There are best practices that when embraced, completely change what events can do for brands, founders, and professionals
This is why I’m hosting a FREE live training to tackle the challenges listed above plus sharing deep insights into the practices to replace the errors:
MASTERING EVENT MARKETING 101
How to Create, Market & Maximize Events for Real Result!!!
📅 January 17th
⏰ 7:00 PM (WAT)
📍 Register to get the meeting link here:
selar.com/60p167p01u
This isn’t just going to be theoretical, it’s going to be based on real observations from past and going-to-happen events, frameworks I've tested, lessons I've learned from events that worked and those that didn’t.
What this Session will teach:
🟠 Designing events with a clear growth goal
⚫ Maximizing every naira, dollar, and resource invested
🟠 Reducing or Stopping event waste financially, creatively, and strategically
⚫ Turning events into proper assets for the expenses it swallows
🟠 Planning events that still pay off long after they end
Whether your event is virtual or offline, this session is designed to help you maximize all your events planned for 2026 and beyond.
Specifically, this session should be attended by you if you are a:
• Founder & business owner
• Marketer, CMO & brand lead
• Event planner & community builder
• Creator & professional building influence
I’m doing this for FREE as my way of contributing to a better event ecosystem.
If you’re going to spend time, money, and energy on events, I hugely believe and advocate that you should be getting real returns, beyond the photos and applause.
You should use every resource to its fullest, with zero or minimal waste.
If this resonates with you, don't forget to register via
selar.com/60p167p01u and share with anyone you know needs this (or just tag them).
(There’s an update at the end of registration link for you to further enjoy)
I'll see you on 17th 😊 👍
#EventMarketing #MarketingEducation #BrandStrategy #Founders #CommunityBuilding #BusinessGrowth #EventOrganizing
I’ve seen events come and go this year and I always see lapses that can be covered as well as best practices that should be reinforced/embraced by organizers and participants to best maximize events.
I’m bringing a class to maximize all your events plan for 2026 well, be it virtual or offline.
You need to start using all your funds and resources for your events to the fullest, zero or less waste.
More details rolling out soon.