Uttar Pradesh, the state with the highest excise revenue in India, is now aiming to expand its global presence in Indian Made Foreign Liquor (IMFL). The government has unveiled a dedicated three-year Excise Export Policy first of its kind in the country to boost liquor exports and position “Brand UP” in international markets. Already contributing around 11% of India’s liquor exports, the state now aims to double or even triple this share, while promoting heritage liquor, ethanol production and agri-based exports.
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