🤎✨Can we get a moment of silence as we introduce our June box... Look who's back with a BANG!!! We're celebrating 1 year since @PatternBeauty hit the UK market and changed the hair care game FOREVER ✨🤎✨ Have you got your box yet? 👀 #treasuretress #expandyourpattern

Hair has no gender. Unleash your best curls & coils, locs & 'fros #ExpandYourPattern

UK curlies, coilies & tight textures! Head to @bootsuk to find your new favorite PATTERN formula. Tap the link in bio for locations 💛 #ExpandYourPattern

Founder/CEO @TraceeEllisRoss visited some @BootsUK stores to check out PATTERN and picked up a few favorites 💛 which formula are you most excited to try first? #ExpandYourPattern

Our Founder/CEO @traceeellisross getting the word out that PATTERN is officially available at select @bootsuk locations and on boots.com! And we’re expanding to even more locations in August! We look forward to helping you #ExpandYourPattern in the UK 🇬🇧💛

A multitude of beautiful PATTERNS 💛 we’re launching at select @bootsuk locations tomorrow & a certain someone might be stopping by your nearest store to celebrate… #ExpandYourPattern

#Expandyourpattern @TraceeEllisRoss

E X P A N D Y O U R P A T T E R N // a film by @traceeellisross for @PatternBeauty We are proud to announce that PATTERN will be available at select @bootsuk locations and on boots.com starting June 29. #ExpandYourPattern

We’re so excited to be coming to the UK soon 💛 where do you think PATTERN will land? Stay tuned…#ExpandYourPattern

@patternbeauty’s next stop: the UK! ✈️💛 #expandyourpattern

.@PatternBeauty’s next stop: the #UK! ✈️🇬🇧💛 #ExpandYourPattern