Glitter Gunz showed Hesseling & Sons Firearms & Gunsmithing how
#FirearmCustomization can support business growth.
What began as a simple service became a way to reach more customers, stand out in the market and connect with a broader audience, especially as women continued to grow as a key demographic in the firearm industry.
That shift helped grow the brand’s Facebook following from 4,000 mostly male followers to 130,000, with women making up 89% of the audience.
Learn more about their experience:
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nssf.org/articles/firearm-cu…