Patients are vulnerable when ill. They either get exploited or surrender their health to fate. Patients must understand the second-order consequences of their choices—whether it’s using MDIs for asthma, insulin for diabetes, dialysis for CKD, or cancer treatments like surgery, chemo, or radiation.
My grandfather didn’t undergo dialysis and succumbed to Acute Kidney Injury following Diarrhea. I’ve personally faced cost barriers—paying ₹500 for a dermatology consult, only to be prescribed ₹2000 worth of unaffordable medicines. When I was advised Minoxidil and Finasteride for hair loss, the cost and potential side effects deterred me.
But one experience left a lasting mark—I had a high-grade fever late at night, and my mother walked me 750 metres to see an MD Internal Medicine. My father wasn’t home. The doctor, ready to leave, dismissed us, saying, "We have a personal life too." Without even seeing me, he left. I wasn't just hurt—I saw my mother hurt.
This is why I do what I do—to ensure healthcare is not just affordable and accessible but compassionate. At
@caspianhealth, every patient matters!
Beyond healthcare, I see another pattern—vulnerability leads to exploitation.
When professionals, including doctors, want to build their practice and take it online—through branding, social media, or website development—they often don’t have the time or expertise to navigate the digital world. This makes them reliant on marketing agencies, some of which take advantage of their trust by overcharging or delivering subpar services.
This is why I co-founded
@Firstclusive Branding. Just like I believe patients deserve transparent, ethical, and effective healthcare, I believe professionals deserve transparent, ethical, and effective branding solutions.
And if I take up any other venture in the future, my Why will remain the same—No one should be exploited when they are vulnerable.
A big thanks to Ankur
@warikoo for helping me reflect and articulate my Why with clarity.