The hidden meaning behind PayPal’s overlapping "P" monogram. In 2014, Yves Béhar and his firm, Fuseproject, led a significant brand evolution for PayPal, marking its first major refresh since 2007. Moving away from the static, outlined typography of the past, Béhar introduced a design focused on "connection" and "forwardness" to better suit a mobile-first world. The centrepiece of this identity was the iconic double "P" monogram, featuring overlapping, translucent letters that create a vibrant, darker blue hue where they meet. This overlap symbolised the link between people and the speed of digital transactions. Accompanied by a simplified, italicised wordmark in a custom Futura-style typeface, the redesign provided a modern, energetic aesthetic. Béhar’s work successfully transitioned the company’s image from a simple web utility into a dynamic, global financial leader. #logodecks

The hidden meaning behind PayPal’s overlapping "P" monogram. In 2014, Yves Béhar and his firm, Fuseproject, led a significant brand evolution for PayPal, marking its first major refresh since 2007. Moving away from the static, outlined typography of the past, Béhar introduced a design focused on "connection" and "forwardness" to better suit a mobile-first world. The centerpiece of this identity was the iconic double "P" monogram, featuring overlapping, translucent letters that create a vibrant, darker blue hue where they meet. This overlap symbolised the link between people and the speed of digital transactions. Accompanied by a simplified, italicised wordmark in a custom Futura-style typeface, the redesign provided a modern, energetic aesthetic. Béhar’s work successfully transitioned the company’s image from a simple web utility into a dynamic, global financial leader. #logodecks

Fuseproject Imagines Montblanc’s First Digital Pen dlvr.it/TQfrr9

fuseproject時代の先輩、CADもスケッチもマネージメントもすごいデザイナー。MetaでVR／AR製品やっていたのですが、MetaがあまりにMetaなので去年退職して、転職せずにパン作りにハマって日本のYoutubeをよく見ているそうです。 日本でパン作りのYoutubeが流行ってるんですか？ youtube.com/watch?v=QKs58zvT…

僕は担当しなかったのですが、以前働いていたfuseprojectが2機種デザインしていて、ホリデーギフトとしてもらって依頼、愛用しています。水の代わりに炭酸水を飲んでいるのでかなりの消費量です。 いつか炭酸水メーカーもデザインしてみたいですね 贅沢から倫理へ──“泡”の意味を変えたブランド、ソーダストリームの進化 | Forbes JAPAN 公式サイト（フォーブス ジャパン） forbesjapan.com/articles/det…

Telo Talks Ep. 8 - Yves Behar of fuseproject youtu.be/gAMbufTqktU

Maybe before @fuseproject and @yvesbehar got involved 😂

- @yvesbehar and @fuseproject team up with @TELOtrucks to develop its MT1 vehicle into a modular electric pickup truck designboom.com/technology/yv…

- @yvesbehar and @fuseproject turn @TELOtrucks' MT1 vehicle into a modular electric pickup truck designboom.com/technology/yv…

🎨 Proud to partner with @fuseproject , a global leader in design and innovation! 🌟 Known for blending creativity with purpose, Fuseproject crafts impactful designs that transform ideas into revolutionary solutions. 🌈 Together, we’re pushing the boundaries of decentralisation and redefining open-source innovation. 🧩 #Functionland #Fuseproject #DesignInnovation #OpenSource #Decentralisation #CreativeSolutions #EmpoweringCreators #TechInnovation #CollaborationForGood

Big news: @gillianrode is joining our agency as CEO 🎉 After leading global teams at ueno and fuseproject, Gillian is bringing her bold vision and deep expertise to lead alongside our founder, @FictiveCameron. Everyone give Gillian a warm welcome 🙌

🌟 @yvesbehar Behar, the visionary founder of Fuseproject, shares his thoughts on @functionland 's revolutionary approach to human-centric design. FxBlox is more than just technology – it's a testament to how design can make complex tech accessible to everyone. 🚀 Together, we're shaping a future where innovation meets simplicity. 🧩 #Functionland #FxBlox #TechInnovation #HumanCentricDesign #DesignForAll #TechForGood #FutureOfTech

😆 hats off to the team who designed this (I think it was fuseproject)

FuseProject founder Yves Behar and Rossinavi revealed the hybrid Solsea superyacht in Miami. uncrate.com/rossinavi-solsea…

All work. All fun. @fuseproject founder ArtCenter alum @yvesbehar pushes the boundaries of design by making risk his "natural state of being." 🖋 @Solvej_Schou artcenter.edu/connect/dot-ma…

FxBlox, the plug-and-play smart server designed by @yvesbehar, founder of @fuseproject. It’s your gateway to decentralised storage—easy to use, beautifully designed, and ready for the future of data. 🤖💡

yves behar and fuseproject team up with kind humanoid to design the exterior of its general-purpose robot with soft copper tones and a diamond-shaped head designboom.com/technology/yv…

Design studio Fuseproject have developed a bionic wearable that corrects muscle movements in people with limited mobility. dezeen.com/2022/07/20/neural…

American design studio Fuseproject has designed a body for a robotic system by tech studio Kind Humanoid intended for various domestic and commercial environments. dezeen.com/2024/10/08/ai-rob…

😃 Cc @fuseproject