Day 1 of learning SMM Content Creation:
Writing hasn't been all that it's cracked up to be for me.
I wrote threads...because I loved to, and it was easily the most convenient content format for me.
But like other threadoors, the almighty algorithm beat me, and I pivoted to long form content...because it seemed like the second best for me.
However, I was faced with a problem.
Each content I put out was being rotated amongst the same people...over and over again. Never converting like I wanted it to. In my head, I wrote to my target audience. But in reality, I was writing to the void.
And tbf, I was the problem.
I treated writing like a hobby, not a business.
I wanted my target audience to somehow see my content...but was my content valuable to them? Noo bruhhh, I was writing what I wanted...not what they would want.
Recently, I started watching videos on Social Media Management, and boy, it's deeper than I thought it was.
SMM goes beyond consistent posting and commenting aimlessly. It's about audience matching.
It's about helping the algorithm connect your content and its subject with its target audience.
To do that, the algorithm needs two things;
•The topic of your content.
•Profiles of viewers who want to read them.
The algorithm infers your topic through keywords in your post, and pushes it to users with similar interests, based on their past engagement.
So, to make the algorithm push your content to your desired target audience, use specific long-tail and short-tail keywords. Other factors are also involved...like engaging with a wider audience so your posts will not keep being rotated amongst a specific group of people, e.t.c
While trying to optimise your content for the algorithm, don't use keywords excessively, so the algorithm doesn't think you're trying to game it and penalize you.
Putting what I learnt into practice:
If I want to post about
@zama_fhe and
@SentientAGI, I would:
•Do thorough research on both brands, goals, their competitors, and other key areas.
•Identify their target audience.
•Map my content pillars, topics, ideas, and set KPIs in alignment with their brand goals.
•Set my content and engagement strategy.
•Document my activities and track my progress.
•Update my strategy based on feedback.
My aim?
To help them achieve their brand goals by fitting in as a creator/contributor.
I'd create, explore different content formats, get feedback, and go harder on the top performing ones.
NGL, I have a number of content ideas...I just want to be super fast with execution.
gZama.
gSenti.
gSMM.