My friend Greg Kahn at
@GK_Ventures contributed a thoughtful article that explore the future of immersive advertising to capture attention spans and spark engagement.
He cites examples in
@Snapchat and
@Roblox and challenges marketers to think like
#GenerationC (connected). It's not just GenZ or GenY, it's about anyone who learns to interact, communicate, and connect in virtual worlds. It's game changing. You become used to navigating 3D experiences vs 2D, static transactional UIs.
Brands, CMOs, and marketers that get it will drive 📈
VOICE | For many brands and agencies, Roblox and Snapchat have been lighting the path to immersive experiences for years.
@GK_Ventures has the story.
adweek.it/3KgsYsm