BTS: Grind less and live more - is one of my three life mottos (stay tuned for the other 2 one day). So I made Sortara for anyone who might feel the same way. 🎥 When I started Sortara, I knew I’d be building something I believed in—an app that helps people save, organize, and use technology to live better. What I didn’t anticipate was that I’d also have to step in front of the lens and be the face of it. 🙃 I love the technology behind Sortara. I love solving problems, and creating something truly useful in the form of technology. But building a company isn’t just about the product—it’s about connection. And that part? Yikes. How do you set yourself apart from big tech? How do you reach the people who want to free up their time by using good tech? The list makers and the ‘there’s-a-better-way’ thinkers? How do you tell your story in a way that resonates, in a world where attention is fleeting? It’s been a journey—figuring out my voice, getting comfortable being on camera, and learning to share not just the what of Sortara but the why behind it. And if you’ve been here, supporting, watching, and engaging—thank you. Every comment, like, and vote means the world as I push forward to bring Sortara to life. BTS look at what it really takes to make these videos(and a special cameo from my husband, who’s been cheering me on every step of the way). ❤️ #FounderJourney #BehindTheScenes #BuildingSortara #OrganizationalFreedom #GrindLessLiveMore