[Forbes Communications Council] 19 Ways To Turn Customers Into Your Most Powerful Marketing Partners
Customers can be some of a company's most effective marketing partners, especially when they are given meaningful opportunities to share their experiences. Unlike traditional marketing, which pushes messages outward, customer-driven approaches invite audiences to participate, contribute and help shape the brand story. The key is to create value for customers as well as the company, making participation feel authentic rather than promotional.
In this article, 19 Forbes Communications Council members share creative ways organizations can involve customers in their marketing efforts and explain why these approaches work so well.
[Extract] Build A Customer Newsroom Powered By Industry Expertise: One creative approach is to build a customer "newsroom," turning customers' industry expertise into timely, publishable stories for social and digital channels. This makes customers active expert contributors, not just references. It works because it shares the company's message through credible voices and creates content that audiences are more likely to read and trust. - Rob Robinson, HaystackID (ComplexDiscovery OÜ)
💡 Contributing experts include Richard Lowe, Jennifer Schenberg, Jehan Lalkaka, Michael Taylor, Emma Westley, Anna Eliot, Bruno Bertini, Anamika Gupta, Larisa Summers, Rob Robinson, Scott Morris, Katie Jewett, Kimberly Osborne, Mike Neumeier, Alexi Lambert Leimbach, Shirin Ali, Kurt Allen, Amrita Hemdev, and Leeron Walter.
👀 Read the complete article from Forbes Communications Council at
complexd.blog/4aHHjey.
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