What an honour to attend the MM M Award ceremony in Cipriani, Wall Street, New York.
The amazing team from The Considered 💭 won the coveted Small Healthcare Agency of the Year award!!
It's been a privilege to be an Exec Director in this dynamic forward thinking creative agency.
David Hunt is an exceptional leader who leads from the front and has built a world class team around him.
The team are super smart with an immense appetite to learn with incredible humility.
Why did they win the prize?
I will leave it the Judges remarks to explain more eloquently:
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The Considered 💭 might well have won Gold this year simply for the numbers underpinning its business success, including 98% employee retention, winning 100% of new business pitches and increasing revenue 87% to $10.2 million.
Founded in 2021 with the promise to "break the rules that others follow," it more than delivered in 2024.
But what impressed the judges even more was The Considered's industry leadership in both AI and workplace culture.
While GenAl and remote-first represent the seismic changes to all agencies, this small shop is using them to build a remarkably modern agency.
GenAl helped the agency transform sketches into fully realized brand platforms, building more than 75 GPTs to elevate workflows.
This includes innovative elements of market research, such as simulated audiences and in-depth research tools. There is an outspoken commitment to using innovation as a means to deepen humanity, not bypass it.
Even as competitors are pushing employees to return to the office, the company continues to flex its remote-first positioning, touting a limitless talent pool, reduced environmental impact and less time wasted on commuting.
Recognizing this work model is still in its infancy, the agency continues to explore ways to optimize remote work, such as twice yearly retreats, monthly meetings with an external mentor, weekly meetings with an AI coach, group mindfulness sessions and biannual bonuses.
To build on its agency-of-record ambitions, it established two areas of practice:
🔸️ Design thinking
🔸️ Behavior change.
Last year, it offered 10 eight week design thinking sprints, with 83% of clients loving the product.
For behavior change, it developed Healthcontrol, a proprietary three step process designed to increase
desired behaviors.
Judges were "blown away" by the accomplishments of The Considered's 55 employees, pushing the boundaries of creativity, insight and meaningful connection: "
"This agency showcases strong industry leadership and meaningful connection, an outstanding workplace culture, ethical adoption of AI and consistently exceptional
creative work."
Paul Moorcroft Tina Bertolini Morgan Pilgrim Aurora Archer Jane Kidd Holly Balmforth Virna-Lisa "VL" Solivan Jacqueline Colognesi Jade Truitt Chelsea McCloskey-Lambert Tanya Mishu Simone Munajj Ray Schechter Elizabeth Bryant