This guy sold 30,000 cars last year. Worth $1.4 billion. But he's no car salesman. His name is Randy Nonnenberg. And he's the founder of @Bringatrailer. It's a site that started as a blog and turned into a mega-marketplace. Let me tell you exactly how he did it. 1/ Early Days Rewind to 2007. Randy’s a car guy with a wacky hobby. He spends his nights scouring through obscure car listings. Mining for gold. Vintage cars. Collector cars. Exotic Cars. He’s pretty good at spotting them. And he figures other gear-heads would be interested too. So he decides to document his discoveries. He throws up a blog and calls it Bring a Trailer. “BaT" for short. And he’s about to reinvent an industry. 2/ Randy’s rise Readers are loving BaT and want to get in on the action. They start sending in their own finds. Randy’s inbox is filling up fast. And he decides to feature their best stuff. But it’s just the beginning. Before long, people are asking Randy if he can list their cars for sale. After all, he’s got a thriving community who trust his daily picks. So in 2010 he launches a car listing business. If Randy can sell your, you pay him just $125. The listings are pouring in. And then he kicks it up a notch. 3/ Going big Fast forward to 2014. BaT gets into the auction business. And Randy puts a fresh spin on an old model. First he sets his commission at a measly 5%. And it’s capped at $5,000. That means you could sell a McLaren F1 for $1 million and pay Randy just 0.5%. Plus, all vehicles are vetted by BaT experts before showing up on an auction. If it's on BaT, you know you can trust it. It's all working. In 2023, BaT sold $1.4B worth of vehicles. 4/ My take Randy used a classic strategy to build a wildly successful brand. → He started with a community. Overloading them with value before asking for anything in return. → He kept on giving until they literally begged him to take their money. Randy only launched the auction business when demand came knocking. → All along he let the community steer his roadmap. First featuring their cars, then selling their cars, and then auctioning their cars. ____ Randy cuts through the bullsh!t. This market is flooded with lies. But Randy has trust — so buyers feel safe dropping serious coin with BaT. And that's how you turn a car blog into a $1.4B selling machine. #marketing #growth #brand P.S. At Influicity, we build customer communities that drive growth. I love sharing stories like BaT who demonstrate how it’s done.

I built a business making $300K/year in college. And I started with zero money, zero knowledge and zero clue. Let me tell you exactly how I did it. 1/ My crazy idea Rewind to 2003. I'm a kid who loves entrepreneurship and has a knack for marketing. So naturally, I start an internet company. It's an online magazine. Basically a fancy blog. To get it off the ground, I gotta figure out 3 things: → How to create content → How to build an audience → How to make money Let's dig in. 2/ Making content I know I'll need a lot of content. I settle on lifestyle articles. Stuff like travel, pets, and fashion. Now I just need writers. I reach out to my school's journalism department and ask if they'll send an email to all the students. Tell them there's a publication looking for writers. They do it. I get 100 applicants and hire 10. I tell them I'll pay if I ever make money at this. They don't care. It's solid experience. Now I have content but I need to find an audience. This is gonna be a grind. 3/ Finding an audience There's no Instagram. No TikTok. No YouTube. The biggest sites in the world are called MSN, AOL, and Yahoo. I need to get my content seen on those sites. But how? I spend 8 weeks hunting down the editors of these portals. I finally connect with the guy who runs MSN. Let's call him Stan. I tell him about my awesome blog and ask if I can post my content to MSN. Stan politely explains that his content comes from The New York Times and ESPN. He's not interested. "Ok, thanks" I say, and hang up. For the next 6 months, I email Stan every single week. Let me repeat: Every. Single. Week. I send him ideas, suggestions, stats, and samples. I'm relentless. He totally ignores me. Until one day. 4/ Big break It's a Tuesday morning and I check my inbox. There's an email from Stan. MSN is launching a pets section and they need content now. Can I send 20 articles this week? Hell yeah! "How much will it cost?" Stan asks. "Nothing," I reply. "Just put my brand name on every article with links back to my site." Basically, I want free ads and a lot of them. "Done," he says. One week later, we're up on MSN. Overnight, my little blog hits a million daily readers. I can't believe I'm gonna pull this off. Just one more thing to do. 5/ Making money The next day, I sign up for Google AdSense and paste the javascript up on my site. The most profitable 4 lines of code ever written. And just like that, I'm making $822 a day. _____ I’m making this all sound super simple. Don't be fooled. It was a grind. But I learned so much along the way. Demand creation, traffic arbitrage, community building, and more. Every tactic we use at Influicity. It all started here. I've built a bunch more companies since 2003. But there's nothing like the first. #marketing #entrepreneurship #growth _____ P.S. Like this stuff? Give me a follow for more. And smash that ❤️ button. You can also get my best stuff every Saturday. Subscribe now: jondavids.com And RT the tweet below to show some love.

But honestly, I’ve seen it 100’s of times. Providing so much value in your marketing, that people naturally want to buy the thing you're selling. That's why we focus so much on this at Influicity. And why companies who don't are getting left behind.

Work in #Tech: Canadian companies hiring now @Uplight @greyterwater @BrainBoxAi @InvinityEnergy @Flexiti_fin 𝗩𝗲𝗻𝘁𝗶𝗼𝗻 @mindbridge_ai @influicity @godialogue @MyantInc @Flosonics @welbi_co ow.ly/nwNx50OFJTW via @MaRSDD #CanadaTech #CanadaInnovation #RandD #SRED

"Unlock the secrets to effortless podcasting and embark on a smoother journey with us 🎙️✨ Drop us a DM & Stay connected on content by following us: @influicity⁠ #Influicity #PodcastTips #Podcaster #Podcastcreator #PodcastingMadeEasy #MasterTheMic #LevelUpYourVoice"

TO know more, drop us a DM & Stay connected on content by following us: @influicity⁠ Subscribe to our youtube channel youtube.com/influicity to find out more! 😊⁠ ⁠ #Influicity #PodcastTips #Podcaster #Podcastcreator

What the heck is the ROI on an IG post? For Influicity it's $28,000. For you? I'm not sure. But I encourage you to figure it out fast.

Learned a ton while getting paid to be there. I worked my butt off to deliver a solid result for my client. They were thrilled. Best of all, it gave me a ton of insights for when I eventually launched Influicity. Glad I opened that email.

5/ My Take → Traffic arbitrage I'm obsessed with new marketing channels that drive under-priced attention. This is how I build companies and what Influicity does for clients daily. LegacyBox did it brilliantly with Google Ads.

I share business breakdowns and marketing playbooks. As CEO of Influicity, I help brands build mega-communities that drive revenue. Give me a follow if you like this stuff - @realjondavids And RT the tweet below to share this thread with your audience - thanks!

I share business breakdowns and marketing playbooks. As CEO of Influicity, I help big brands create demand that drives revenue. Give me a follow if you like this stuff - @realjondavids And RT the tweet below to share this thread with your audience - thanks!

Side note: At @influicity, we have actually used TpT to find teachers for influencer programs. If you're marketing to the education space, it's an amazing resource. [sources: TpT, Business Insider, Bloomberg]

Email Marketing Tip To Lookout For This 2022⁠ ⁠ Stay connected on content by following us: @influicity⁠ DM your queries &⁠ #influicity ⁠ #digitalmarketing #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy

Everybody has content strategies in place. But not all content ranks 👇 Check your posts against the SMART approach… What’s your best content strategy tip? 👉🏻 Follow us: @influicity⁠ Credit: @SalesGuyChris #instagramsales #bizowner

6 tips you need to follow for a successful business. How can we help? Drop us a DM & Stay connected on content by following us: @influicity⁠ ⁠ ⁠ #influicity #expertbranding⁠ #contentpillars⁠ #Coacheshelpingcoaches #coachinguk #virtualassistants

Even the odds are against... Stay connected on content by following us: @influicity⁠ #influicity #expertbranding⁠ #contentpillars #organizedcontent #contentstrategy #successquote #rowanatkinson #contentplanning #instagramcontent

When it comes to social media, what is your go-to platform?! Drop us a DM & Stay connected on content by following us: @influicity⁠! 😊⁠ ⁠ ⁠#influicity #digitalmarketing #podcastmarketing #influencing socialmediamarketing #platform #instagramtips #lifestyle #beauty #tech

Here are 5 different Marketing strategies that can be helpful for you. How can we help? Drop us a DM & Stay connected on content by following us: @influicity⁠! 😊⁠ ⁠ ⁠#influicity #digitalmarketing #marketing #marketingtips #marketingstrategy

Digital marketing has spread to nearly every brand out there today - even luxury brands. Drop us a DM & Stay connected on content by following us: @influicity⁠ 😊⁠ ⁠ ⁠#influicity #digitalmarketing #luxurybrands #marketingluxurybrands #marketing

Read what @bob_heilig's has to say How can we help?⁠ Stay connected on content by following us: @influicity⁠ DM your queries &⁠ Subscribe to our youtube channel youtube.com/influicity for more! 😊⁠ ⁠ #influicity #expertbranding⁠ #contentpillars #sales