AI is actually driving eCommerce traffic growth for merchants, which means the so-called "AI Apocalypse" is not the real story. The real headline is that for retail media to reach its next big milestone, the industry needs to graduate from ROAS to incrementality. During a conversation with @InmarIntelligence and @MediaAdsCommerce, we unpack which channels are emerging, and which are already here: podcasts.apple.com/us/podcas…