SEO is SO easy now.
You just need to:
- Find, qualify, and prioritize keywords
- Identify topic, backlinks, and brand awareness gaps
- Fix technical / UX issues
- Create pages that match intent, are built for both users and agents, continually iterate on those pages based on performance
-Build topic authority on your website and across all owned assets like YouTube
- Under how search works across traditional search, AI, social, ecom, and even app stores
- Perform outreach and negotiate earned media opportunities
- Audit, fix, and maintain your brand's reputation and entity consistency
- Know how to allocate labor and capital to generate ROI
- Conduct regular tests to see what's actually working in the field (not theory)
- Build, optimize, and maintain agentic systems and skills
- Stay on top of daily changes to search, AI, and agents
But you're right:
Claude will just do it all for you and you don't have to think at all 😉