DAY 52/120
I completed a guided project by
@Rita_tyna, where I worked on a Retail Performance Dashboard to understand how a business performs across sales, customers, and product categories.
This project helped me think less about just “building visuals” and more about solving actual business questions.
Business Problem:
Track overall revenue and profit performance.
Compare current performance to last year.
Understand which products, categories, and locations drive the most revenue.
Monitor customer trends and identify key contributors.
Without this, decision-making would rely too much on guesswork instead of data.
Tool Used
I used Power BI to clean, model, and visualize the data.
It allowed me to:
Build relationships across datasets.
Create measures for KPIs like revenue, profit, and year-over-year changes.
Design an interactive dashboard with filters for Month and Year.
Key Insights:
A few things stood out while exploring the data:
Revenue vs Profit: Revenue slightly declined (-2.8%), but profit increased significantly ( 24.4%). This suggests better cost management or higher-margin products.
Sales Trend: Revenue fluctuates across the year, with noticeable peaks toward the later months, especially around September to November.
Product Performance: A few products contribute the most revenue, while others lag.
Customer Contribution: Revenue is concentrated among a small group of customers, which may leave the business heavily reliant on key buyers.
Geographical Insight: Some cities clearly outperform others in revenue generation, with a strong gap between top and bottom locations.
Customer Growth: A slight drop in unique customers (-3.7%) could signal challenges with retention or acquisition.
Recommendations:
Based on these insights, here are a few actions the business could consider;
Focus on high-performing products and find ways to replicate their success.
Improve customer retention strategies, since the number of unique customers is declining.
Reduce dependency on a few customers by diversifying the customer base.
Prepare better for peak months by optimizing inventory and marketing efforts.
Working on this made me realize that a dashboard is not just about charts. It’s about helping someone make a better decision.
I’m still learning, but each project like this makes things a bit clearer.
#120DaysOfDataWithTina #DataAnalyticsLockedIn #LearningPowerBi