New SMS Rule: Now Live (as of May 6, 2025)
@TRAI TCCCPR 2025 framework is in full effect — and it’s changing how India sees SMS.
Here’s what’s new:
All sender IDs now must include a suffix that clearly identifies the type of message:
→ You’ll now see:
-P = Promotional
-S = Service
-T = Transactional
-G = Government
Why it matters:
:heavy_check_mark: Instantly identify message types
:heavy_check_mark: Reduce spam & fraud
:heavy_check_mark: Boost transparency & user trust
:heavy_check_mark: Stay DLT-compliant by default
Do you need to do anything?
Nope. It’s all handled automatically by DLT systems and registered providers.
At
Helo.ai
We’re suffix-ready and already fully compliant. Always ahead, always trusted.
Stay compliant. Stay trusted →
helo.ai
#SMSMarketing #DLTCompliance #TRAI #HeloBroadcast #MessagingUpdate #CPaaS #HeloAI #SmartMessaging #TCCCPR2025 #sayheloai #dofastfailfastwinfast #TRAInewupdate