📂 Shopify CRO
┃
┣ 📂 Audit
┃ ┣ 📂 Heatmaps (microsoft clarity — free)
┃ ┣ 📂 Session Recordings (watch 30 )
┃ ┣ 📂 GA4 Funnel Analysis (segment by device)
┃ ┣ 📂 Competitor Benchmarking (3-5 stores)
┃ ┗ 📂 Speed Audit (LCP under 2.5s or fix it)
┃
┣ 📂 Homepage
┃ ┣ 📂 Hero Headline (what you sell who it's for)
┃ ┣ 📂 Trust Strip (ratings, press, certs — above fold)
┃ ┣ 📂 Navigation (max 5-7 items, not 14)
┃ ┣ 📂 Social Proof (first scroll, not footer)
┃ ┗ 📂 One Clear CTA (not 5 competing links)
┃
┣ 📂 Product Page
┃ ┣ 📂 Star Rating Above the Fold (non-negotiable)
┃ ┣ 📂 First Line = What It IS (not vibes)
┃ ┣ 📂 Price Anchoring (was
$X, now
$Y)
┃ ┣ 📂 Trust Signals Near ATC (returns, shipping, secure)
┃ ┣ 📂 Sticky ATC on Mobile (most stores miss this)
┃ ┗ 📂 Cross-Sells Below ATC (relevant, not random)
┃
┣ 📂 Collection Page
┃ ┣ 📂 Size/Style Shortcuts at Top
┃ ┣ 📂 Trust Block Mid-Grid
┃ ┣ 📂 Smart Filtering (by use case, not just price)
┃ ┗ 📂 Max 8-12 Products Before Pagination
┃
┣ 📂 Cart
┃ ┣ 📂 Free Shipping Progress Bar (15-20% above AOV)
┃ ┣ 📂 One Relevant Upsell (not a carousel)
┃ ┣ 📂 "You Saved
$X" Reinforcement
┃ ┗ 📂 Discount Threshold (10% off over $200)
┃
┣ 📂 Checkout
┃ ┣ 📂 Shop Pay Apple Pay ABOVE Email (always)
┃ ┣ 📂 Guest Checkout Enabled (no forced accounts)
┃ ┣ 📂 Trust Badges at Payment Step
┃ ┣ 📂 Delivery Estimate Visible
┃ ┗ 📂 Coupon Field Collapsed (not wide open)
┃
┣ 📂 Mobile UX (75% of your traffic)
┃ ┣ 📂 ATC Visible Without Scrolling
┃ ┣ 📂 Images Swipeable Tap-to-Zoom
┃ ┣ 📂 Font Min 14px (readable without zooming)
┃ ┣ 📂 Tap Targets Min 44x44px
┃ ┗ 📂 Test on YOUR Actual Phone (not dev tools)
┃
┣ 📂 AOV Plays
┃ ┣ 📂 Free Shipping Threshold (set above AOV)
┃ ┣ 📂 Bundle Offers ("Complete the Set")
┃ ┣ 📂 Cart Upsell (priced to hit next threshold)
┃ ┣ 📂 Subscription Option (save 10%)
┃ ┗ 📂 Tiered Discounts (spend more, save more)
┃
┣ 📂 A/B Testing
┃ ┣ 📂 Intelligems (shopify native, $49/mo)
┃ ┣ 📂 One Test at a Time (don't stack)
┃ ┣ 📂 Min 2-3 Weeks Per Test (no early kills)
┃ ┣ 📂 Track RPV Not Just CR
┃ ┗ 📂 Document Every Result (build your playbook)
┃
┣ 📂 AI CRO
┃ ┣ 📂 Claude for Audit Analysis
┃ ┣ 📂 AI Product Descriptions (facts first)
┃ ┣ 📂 Agentic Storefronts (ChatGPT, Perplexity, Copilot)
┃ ┣ 📂 Structured Metafields (so AI can find you)
┃ ┗ 📂 AI-Generated Reports (coming fast)
┃
┣ 📂 Email Recovery
┃ ┣ 📂 Abandoned Cart Flow (1hr, 24hr, 48hr)
┃ ┣ 📂 Welcome Flow (build trust, drive first purchase)
┃ ┣ 📂 Post-Purchase Flow (cross-sell review request)
┃ ┗ 📂 Win-Back Flow (30/60/90 day)
┃
┣ 📂 Analytics Stack
┃ ┣ 📂 Microsoft Clarity (free — heatmaps recordings)
┃ ┣ 📂 GA4 (free — funnel segmentation)
┃ ┣ 📂 Intelligems (A/B testing revenue attribution)
┃ ┗ 📂 Shopify Native Analytics (don't sleep on these)
┃
┗ 📂 The Metrics That Matter
┣ 📂 Revenue Per Visitor (the only metric that can't lie)
┣ 📂 CR by Device (mobile vs desktop gap = opportunity)
┣ 📂 Bounce Rate by Landing Page (where ads bleed)
┣ 📂 Cart Abandonment Rate (above 75% = friction)
┗ 📂 Profit Per Visitor (the real health check)
bookmark this. this is the CRO roadmap for every Shopify store doing $50K-$5M/month.
built from 200 store audits and 12 years of CRO.
what would you add?