In June 2015, Drake partnered with Apple to help launch its streaming platform, Apple Music. The high-profile partnership propelled Hip-Hop/R&B to the forefront. Over 10 years later, it remains the premier genre on the platform. Per @chartdata, 13 of the 20 most-streamed artists of all time on Apple Music are hip-hop and R&B artists. 12 of which are Black artists.

While some artists reportedly offer predatory deals to smaller artists, others like Drake use their leverage to benefit the entire genre. “How many souls did you heal off the back of your deal?” — Drake on “Janice STFU”

@kendricklamar a culture vulture bruh. That nigga ain't neva kill nobody nor beat nobody ass besides his whore Whitney. Dude just grifting and cosplaying smh all while taking advantage of folk that really went through it.

that second verse on Janice STFU