Your website has two speeds: slow enough to lose people, or fast enough that they never notice.
Ran a speed test for a client last week. 7.2 seconds to load on mobile. That's a lifetime.
53% of mobile visitors leave if a site takes longer than 3 seconds. He had no idea. "It loads fine on my laptop."
His laptop is connected to fast wifi. His prospects are on phones, on 4G, between meetings.
We compressed images, removed the video background, and disabled two plugins.
Load time dropped to 2.1 seconds. Bounce rate dropped 40% in two weeks.
Nobody compliments a fast website. But everyone leaves a slow one.
If you've never checked your site speed on mobile, do it today. Google PageSpeed Insights. Free. Takes 10 seconds.
And if you don't like what you see, DM me : )