"Experts" making blanket statements about marketing tactics and channels makes my skin crawl.
According to experts, email has been dead since 2010.
I have been hearing a new blanket statement: "Paid marketing is dead." or "SMBs shouldn't be hooked on paid ads."
I call this type of advice BS.
The reality is always nuanced, and the honest answer is "It depends."
When executed right, paid marketing can be a tremendous profitable growth lever.
Here is an example of what excellent execution can look like.
An AdRhino client, Pro Se Pro (prosepro dot co), has increased their monthly revenue by 40% through Facebook Ads, with a ROAS of 11.3.
For every ad dollar they spent, they generated $11.3 in revenue.
Founders, please ignore blanket statements like "X is dead/won't work." at all costs.
Your unique context is nuanced.