The whole nation seems concerned with electicity costs. A political hot button.
Yet, all that's needed is to require providers to bid for business. Win the daily bid, get all the contracts that market day. Repeat process everyday forever.
If you don't win, you loose. Try harder tomorrow.
Establish a rule you cannot advertise electricity or attract business except through daily rate bid procross at your own broker offices, where rate competition occurs daily each market.
day.
Every consumer receives free access to the market low bid rate anytime they are ready to buy, everytime, forever.
Eliminating advertising eliminates much of eekectricity cost.