Most people think memes are a waste of time.
I turned them into a business.
From 0 → 20,000 developers across Instagram, newsletter, and blog — all by posting content most “serious” marketers ignore.
Here’s what building ProgrammerJokes taught me about marketing:
• Relatability beats perfection.
A joke about a missing semicolon instantly connects developers faster than polished sales copy ever will.
• Humor builds trust.
Clients don’t just hire skills. They hire people who understand their world.
• Native content wins.
Carousels, memes, short-form videos — content designed for the platform always outperforms recycled corporate posts.
The result?
→ 20,000 community members
→ High-ticket social media marketing clients inbound
→ Speaking opportunities like “The Surat AI Video Revolution”
What actually worked:
Find the common pain point
Every industry has its “semicolon problem.” Use it.
Mix entertainment with proof
80% community-driven content.
20% showing real results and behind-the-scenes work.
Reply to people
Most creators post and disappear.
Community is built in the comments.
A lot of businesses are obsessed with looking “professional.”
That’s usually just fear disguised as branding.
People connect with humans, not polished corporate templates.
I’m giving away a FREE Meme Marketing Strategy to the first 5 people who want to grow using relatable content instead of boring posts.