Project Rebuild is live!
Could my wipeout spawn crypto's next killer app?
Here's the rundown.
July 2025 was when I learned I'd fucked up.
For 5 years I was certain I had all my seed phrases, only to learn one was duplicated, one missing... my main seed, a few million gone in a flash.
95% wipeout, with a family to support.
For self-administered therapy, I started writing my life story: transformation of a no-hoper high-school dropout to nomad self-made multimillionaire, to here.
Then, thought it could go on Amazon KDP, only to realize KDP sucks.
For a regular no-platform nobody like me, my story was doomed to obscurity.
But in figuring this out for myself, I may have figured out how crypto eats the entire $20B ebook market, and perhaps the entire creator economy.
If my novel setup gains traction and the community sees the inevitability of these economics transforming the creator economy, I plan to use my ebook's (My Underdog Journey: To Own Goal) community to form a public goods DAO and scale 'FAMM' (Fully Autonomous Marketing Model) economics to eat KDP's lunch.
My novel approach is simple: Creator takes the same % cut as on KDP, while KDP's ~70% cut goes to those who spread the work.
Every mint number is an affiliate code, every reader a potential affiliate.
Creators gets an army of salesmen, and a direct network to their fans.
Readers gets to earn from the word-of-mouth they've always done, and a network with the artist.
No hype, fake scarcity, or number-go-up nonsense.
Just old-school crypto ethos, a genuine blockchain use case, and perhaps an answer to the lingering 'but why crypto?'
My ebook is the FAMM proof-of-concept:
From every sale, I get $5, the affiliate gets $10 (in a $5 instant commission and a ticket into a $500 prize giveaway, every 100 sales, indefinitely.)
If no affiliate? The ticket and $5 go to a random My Underdog Journey: To Own Goal NFT holder.
Unlimited mint with $10 royalty on secondaries: $5 to me, $5 to prize pool, keeping the mechanics running forever.
To read my story, become an affiliate, help a dad down on his luck while pushing blockchain to reinvent the creator economy: $15.
If we join forces in a grassroots effort to disrupt the $20B ebook market, that's 400,000 $50k/year jobs created, offsetting the incoming AI and Robotics job displacement bomb.
If we disrupt music, movies, art, social media... we change the world.
For more details and to mint:
projectrebuild.xyz on Base.
#ProjectRebuild #FAMM #BooksOnChain @VitalikButerin @JessePollak @punk6529 โ thoughts on FAMM decentralizing creators?