There's an interesting premise in this new Brooke Bond Red Label ad by Ogilvy. The narrative forces us to question our own biases and prejudices based on what we *see* while someone who cannot see uses his sense of *smell* to *look past* the biases or prejudices. And yet, my internal alarm started beeping. Why? Consider the earlier Red Label ads set in places like a hospital waiting room or the ones between neighbors (Hindus and Muslims as neighbors). There is a better sense of mutual trust in those locations, even among strangers. But we have heard way too many stories (and news) about unscrupulous fraudsters spiking anything from Tetrapak drinks to tea, coffee, etc. with intoxicants and stealing the belongings of hapless passengers when they pass out. There's a general consensus that one should not accept anything to eat or drink from strangers, on a train, in particular. While this ad's narrative appeals to our human nature and look beyond our mutual distrust (particularly when it comes to eatables; talking/interacting with them is a completely different point) of strangers on a train, the real-life examples and lived-in experiences of people go against this utopian narrative. #advertising #marketing #creativity

This #WorldSocialMediaDay, we celebrate social networking over chai.☕️ Watch the power of tea that brings people together, one sip at a time. #SwaadApnepanKa #RedLabelChai