lol. Nah.
Utah just has the most "creative" accounting practices in the nation for what they count as Football revenue. Been doing it for a while, but I don't think it's fooling anyone except a few rubes in SLC anymore...
Even this year, they've surpassed their previous extreme outlier status by claiming 73% of their FY25 total revenue is from Football alone, 5% higher than the next program, Washington, and well above massive FB programs like Penn St, Michigan, OU, Nebraska, Auburn, Clemson, etc...
And the accountants seem to be "doubling down" as the combined FYs 2021-24 average was 70%, it was 72% last year, and now is 73%... but that's counting the football revenue from their down year in football (ended June 2025), yet they set their own record for football revenue...
All while counting $19 M from the "athletics reserves" as revenue.
Nobody can figure out how a school that claimed only ~$10M in Football Ticket Revenue (39th among public schools), somehow got another $90M "Football revenue" from other sources.
Help me out here...
x.com/jjfuller72/status/1950…
Yes, VERY creative accounting techniques by Utah in fact!
Utah has, BY FAR the lowest reported "NON-Football" athletics revenue for any public school belonging to a "Power" conference over the last 3 Sportico reporting years
The Utes also have the highest reported % of athletics revenue coming from football nationally at 70%. The only other programs to report >60% of their 2021-24 athletics rev coming from football were: Texas, Alabama, Michigan, Gerogia, Tennessee, Auburn, Washington & Nebraska all of which reported between $31.0-$52.8M in football ticket sales while Utah reported only $11.8M there. Yeah, something is fishy...
And the most recent reporting year further exacerbated the trend of being even bigger outliers (or should I say, "out-liars?"😉) with having nearly 50% less non-football revenue than the next lowest school (& 3X less than the national P4 average) &, again, the highest % of football vs total rev at 72.1%
So, you can keep imagining all of of the BYU accounting shennanigans that you want (no private school does full public accounting disclosures BTW... hardly just a "BYU thing"), or you can explain to me these actual funky Utah figures ...