25 May 2023
#SSIPLWatch: @Timex_India is running a lengthy inning in partnership with @gujarat_titans as their official timekeeper. In conversation with Deepak Chhabra & Vivek Chaturvedi, we dive to understand how the collaborators are maintaining their strike rate on performance indicators
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25 Apr 2023
#SSIPLWatch: Continuing its IPL Watch, Social Samosa talks to Vikram Kher about the brand’s IPL strategy, their objective behind the sponsorship, the media mix, and more
@JBLSoundIn
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31 May 2022
.@RCBTweets grabbed the top spot among the most Tweeted about teams followed by @ChennaiIPL . Virat Kohli topped the list of most Tweeted about players, says Twitter IPL 2022 Data
#SSIPLWatch
socialsamosa.com/2022/05/twi…
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20 May 2022
This IPL season, the Kingfisher Spread the Cheer campaign encourages fans to cheer not just for their favorite team, but for everyone to keep the good times rolling.
#SSIPLWatch @kingfisherworld
socialsamosa.com/2022/05/kin…
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12 Apr 2022
Bowl out your cravings, and secure a victory with Nicotex.
#WeBelieveYouCan #SSIPLWATCH #Cricket #quitsmoking #nicotex #nicotexgums #nicotexpatch
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11 Apr 2022
#SSIPLWatch: Ashish Lingamneni, @swiggy_in speaks about their IPL marketing strategy. Post their Gulab Jammun campaign, Swiggy saw a 30% jump in the searches for the sweet. This year they aim at creating the same consideration for @SwiggyInstamart
socialsamosa.com/2022/04/int…
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6 Apr 2022
#SSIPLWatch: IPL Marketing, while effective, can be an expensive affair. Does this mean for smaller brands on a shoestring budget, IPL is not the way to go? Anil Nair shares some tips on how to get into IPL marketing without actually investing in IPL
socialsamosa.com/2022/04/opi…
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4 Apr 2022
#SSIPLWatch: This case study explores how @JSWPaints engaged with the fans through an engagement campaign that involved official Jersey reveal for @DelhiCapitals , in attempt the create visibility in the post-pandemic era
socialsamosa.com/2021/04/cas…
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31 Mar 2022
#SSIPLWatch: India’s prominent sporting league and advertisers’ yearly gala, IPL 2022 has kicked off with a range of brands launching campaigns to catch millions of eyes
socialsamosa.com/2022/03/ipl…
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28 Mar 2022
#SSIPLWatch: Star India has held IPL’s global media and digital broadcast rights since 2018 & their campaigns for each of the IPL seasons since then has reflected the celebratory nature of the league. Here's a quick throwback
socialsamosa.com/2021/04/sta…
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25 Mar 2022
#SSIPLWatch: Remember the time when everyone watching IPL went “Zumi Zumi” during the commercial breaks? Courtesy of the infamous ZooZoos who took over the crowds through Vodafone campaigns during IPL. Here we scroll back to the most popular campaigns ...
socialsamosa.com/2021/04/whe…
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24 Apr 2021
Sound on 🔊
To the one who got us chanting his name uninterruptedly, we wish you a cheerful birthday @sachin_rt
#sachintendulkar #happybirthday #SSIPLWatch #Sachin #SachinTendulkarFans #SocialSamosa #SSWatch #HappyBirthdaySachin #SRT #masterblaster
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22 Apr 2021
🍒SRK, KARTIK ARYAN, KOHLI, BHOGLE, GAVASKAR, IRFAN KHAN can you match each of these to the Ed tech brand he endorses? IPL littered with edtech and celebs - who recalls, who cares? What's the best way to use celebs? I can help 😄 vani@cherrypeachplum.in
#SSIPLWatch @Social_Samosa
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22 Apr 2021
Coinswitch Kuber: Short, to th pt, clutter breaking. Altho for the 1st ten viewings, my son & I were only focused on – is it really the same actor? (nvrmind the message) 😊 #SSIPLWatch @Social_Samosa @CoinSwitchKuber @ambimgp @GabbbarSingh youtube.com/watch?v=tWnJtxF4…
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22 Apr 2021
If you’re arguing “Oh well, isn’t evryone talking abt Cred?” – well Bernbach said “You can get attention and really make people resent you if you do it with an unrelated gimmick. They won't like you for that.” Credit: @dabas_jeetu @Social_Samosa #SSIPLWatch @TilliTalks #CredAd
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22 Apr 2021
Given the current health situation in the country, we are postponing the #SSIPLWatch Samosa Chat to a later date
Thank You @ambimgp @Arvindkrishnan @GabbbarSingh @GaulinChief @twinsighter @vani1501 for being supportive and understanding
Please Stay Home and Stay Safe
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22 Apr 2021
Livspace was one of my fav campaigns. 1. One big message, loud and clear. 2. Entertaining 3. Fab production values 4. Notice colour harmony in every ad. youtube.com/watch?v=NQ-zweNs… @tiltbrandagency @livspace @Social_Samosa @GabbbarSingh #SSIPLWatch
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22 Apr 2021
In case you missed it, block your time for #SSIPLWatch Samosa Chat today with our moderator @GabbbarSingh and the panelists @ambimgp @vani1501 @Arvindkrishnan @GaulinChief @twinsighter
21 Apr 2021
Announcing our second Samosa Chat this week to discuss the IPL Advertising and Marketing Landscape with leaders from walks of the industry
Tune in at 5 PM tomorrow
Cc @GabbbarSingh @vani1501
#SSIPLWatch #IPL2021 #SportsMarketing #IPLAds
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21 Apr 2021
Announcing our second Samosa Chat this week to discuss the IPL Advertising and Marketing Landscape with leaders from walks of the industry
Tune in at 5 PM tomorrow
Cc @GabbbarSingh @vani1501
#SSIPLWatch #IPL2021 #SportsMarketing #IPLAds
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21 Apr 2021
Seeking inputs from our moderator and panelists from yesterday's chat @LloydMathias @agracadabra @ramanuj_shastry @googlegupta @swatinathani @viraj_sheth #SSIPLWatch
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