there are 2 types of titles u can use on youtube.
• search-based titles. and
• browse-based titles.
youtube is the 2nd biggest search engine on earth. just as Bryan said.
to exploit this, you should make videos around what people are searching.
things like, how to lose weight, how to be a better boxer, etc.
to do this, you have to make search-based video titles.
people already type their problems/concerns in the search bar.
all you have to do is find these and make videos around them.
then make a backend offer that solves the problem better.
for example: someone in Japan searches how to be a yt scriptwriter.
my video that’s titled, “how to be a youtube scriptwriter (full course)” pops up.
at the end, I leave a link to my mastermind group viewers can join to learn better.
see how it works now?
The second biggest search engine on earth is owned by Google. It's not Google.
It's YouTube. People type more than 3 billion questions into that search bar every month, and almost nobody building content thinks about it that way. They think YouTube is for entertainment. It's not. It's where people go to figure out how to do things.
Here's why that one reframe is worth money. A Google search gives you ten blue links you skim and forget. A YouTube search gives you a face explaining your exact problem for eight minutes. By the end you don't just have an answer. You trust the person who gave it to you. Try doing that with a blog post.
And the videos don't expire. A good blog ranks for a while then gets buried. A good YouTube video answering "how do I fix this" keeps showing up in search results for years, because the question never stops getting asked. You film it once. It works while you sleep, forever.
This is the part business owners miss completely. Their customers are typing questions into YouTube right now. "How do I choose between these." "Is this worth it." "How much should this cost." Every one of those is a video. Whoever answers it becomes the person they buy from.
You're not competing for entertainment. You're answering questions people are already asking. The search bar is right there. Almost nobody is feeding it.