Only 1 in 5 women in Kenya has heard of self-injectable contraception. Not because products are missing but because information, confidence, and trust often are. At #PSKenya, we shifted the focus from commodities to conversations. When pharmacists become educators and women feel informed and supported, choice becomes real. Activating the private sector as a partner allows self-care conversations to happen where decisions are actually made; inside pharmacies, workplaces, and everyday spaces. The result? Growing demand, confident providers, and adoption that builds quietly but sustainably. This is the kind of model that scales, because it works with existing systems, trusted providers, and real-life decision points. Because when women are empowered with knowledge, self-care isn’t a target but a transformation. #SelfInjectableContraception #ReproductiveHealth #DMPASC