What I see, and the bets we’re placing at our studio, is on three ingredients that aren’t untouchable, but as a sum, are much harder to artificially produce:
- Verifiable stakes (what’s at risk?)
- Proof of effort (how was it made?)
- Time under tension (how long has this person been at this effort, what is the lore, and what else can I learn from their body of work?)
Media slop existed long before AI, and non-AI produced media slop will continue to exist, alongside AI-produced slop.
What will matter more than “is any or all of this produced by AI?” will be those three ingredients.
Put simply: even if AI completely reproduced my likeness, my opinions, and the short form of our stories, it can’t touch the shows we’re making.
And showmaking is about to become more cost effective and accessible to small teams and individuals than it has ever been before.
Middle class creators are going to shrink.
I’m living that reality right now, and the response to what we’ve created in the last 4 months has been more well-received compared to any of the social media shorts and LinkedIn/ newsletter stuff we’ve created in the previous 4 years.
Good topic, thanks for sharing