True listening happens when you are allowed to speak without interruptions, and then you get asked to expand on what you say out of interest.
When was the last time this happened to you?
#SmallTalkTips
Never quite sure how to start a conversation with someone you say hi to regularly?
Try this simple technique to get basic greetings.
@Ship30For30#Ship30For30#SmallTalkTips
No two SBOs are alike. They all have different definitions of success and failure. Don’t expect blanket messaging across the whole Small Business segment to work. #SmallTalkTipshubs.ly/H0dhvCh0
Anyone can sell, but not everyone takes the time to listen to the customer and go the extra mile. Doing this will make your brand stand out to SBO customers. #SmallTalkTips
SBOs never half-bake anything, so they’ll see right through a half-baked marketing message. Put real thought and effort into your Small Business strategy. #SmallTalkTipshubs.ly/H0dhvzd0
Talk TO people, not AT people. One-way messaging is a thing of the past. Start a conversation with SBOs instead of bombarding them with ads. #SmallTalkTips
“Small Business Owner”, it’s a name SBOs wear with pride. Be sure to include the term in your marketing comms, so that SBOs know you’re talking directly to them. #SmallTalkTipshubs.ly/H0dhwrl0
Personalization matters. SBOs don’t want to be treated like just another number. Make sure to personalize your messaging when talking to the Small Business segment. #SmallTalkTips
Truth > Facts. Truths are simple, compelling, and widely understood. Make truth the cornerstone of your marketing efforts; let facts and figures fill in later. #SmallTalkTipshubs.ly/H0dhrs10
Need advice about marketing to SBOs, but are strapped for time? Introducing #SmallTalkTips! We’ll be posting helpful tips and insights to help big brands better market to Small Businesses.