TikTok down: a whole generation needs to re-learn communicating using normal sentences.
The US Supreme court decision will force TikTok's owner ByteDance to shut down the app and wider ecosystem on January 19th. The huge community of young influencers, content creators, dropshippers - teenagers in general - are scrambling for new ways to connect with their audiences. Consumer goods companies worldwide brought in GenZ digital marketers to squeeze every thread of content out of TikTok. Not only will their platform be gone soon, but years of posting only 8 second videos have destroyed their capability to form coherent sentences of more than five words.
We open a Snapcall with Jenni4, a young marketing manager at a cosmetics drop-shipper who posted over 1,300 videos in 2024, totalling almost 2 hours of viewing time. "Mn, Big Tech left me hngn. No ❤️ 4 da hood, no supprt, no nthn. I'm 😡 yo, they let my pltfrm fall. Now I'm out here shoutn, no 🎤 @ all."
She explains her pay-per-click revenues are under serious threat. "Used 2 cook up deals, now it's a mess. My strg whse ovrflwn, no rm left, I 😔. 📦 stckd hi, like a leanintower. No plc 2 go, feelin da pwr go sour."
Is there hope? Jenni4 definitely believes so. "W/ TikTok goin dwn, we chked in w/ moms & dads upstairs in gen mgmt. They still tlk mostly via fax & 📞. That's a whole new 🌎 we might b able 2 juice, just gotta learn how 2 snd GIFs like tmrw."