25% of SpongeBob's audience are adults with no kids. 🧵
Here is why that actually makes perfect sense:
1/ The humor works on two levels. Kids laugh at the slapstick. Adults catch the existential dread.
2/ Squidward is the office worker who never got promoted. Relatable to anyone with a job.
3/ Mr. Krabs is every corporate boss who prioritizes profit over people.
4/ The show never talks down to its audience. It trusts you to get the joke.
5/ Millennials grew up with SpongeBob. They never stopped watching. Now it is comfort food.
6/ The memes kept it alive. "I really wish I weren't here right now" is a permanent mood.
A cartoon about a sponge who fries patties under the sea became therapy for stressed adults.
No kids required. Just a need to laugh at the absurdity of work, rent, and existing.
Here is my question:
What childhood show do you still watch as an adult when no one is looking?
👇